Well done to our Fashion Finalists!

On the 18th September, Townley students Elaine M and Georgia L  from Bexley will be some of the youngest designers to showcase their designs on the catwalk at London Fashion Week. The opportunity is all thanks to charity FAD’s Fashion Futures programme, which gives young people the hands-on experience, technical training and professional mentoring they need to progress into the elite fashion industry.



Twenty London based creatives from diverse backgrounds have been shortlisted from over 70 teenagers. With the support of sponsors NatWest and George at Asda, the finalists have been working hard to perfect their designs which are inspired by the style leaders of Europe, past and present.   FAD’s #RoadToFashionWeek social media campaign charts each of their journeys in the run up to the event on Instagram - @FADCharity.

A panel of professionals from ASOS, All Saints and George have judged the 20 finalists work and the winners will be announced at the show.

In Georgia’s journey, she explains what Fashion Futures has done for her, “I think that is the main thing I take from this whole thing, is to push myself because now my ideas are so much more than what they were before.” In Elaine’s journey, she talks about what she has most enjoyed about her experience “I would say I have most enjoyed being part of happy environment and being with people who really love what they are doing and know what they are doing”.


The 2017 Fashion Futures Final will take place at Fashion Scout at the Freemasons’ Hall in Covent Garden on Monday 18th September at 7pm.


For more information, quotes, high quality images or to apply for press tickets please contact:

Molly Lock, FAD Communications

E: info@fad.org.uk / T: 02074903946 / www.fad.org.uk

Twitter @fadcharity  Instagram @fadcharity  #RoadToFashionWeek #FashionFutures2017



FAD (Fashion Awareness Direct) has been using fashion as an effective tool to raise aspirations, engage and motivate young people for nearly 20 years. Through workshops, competitions and ‘real’ industry experiences FAD equips young people with the skills, confidence and knowledge to succeed in their future careers. FAD aims to make the creative industries more inclusive for all talented young people, regardless of their personal circumstances, financial situation or ethnic background.

George at Asda sponsors Fashion Futures as part of their pledge to champion young British talent.

Natwest sponsors Fashion Futures through its Skills and Opportunities Fund.

Fashion Scout is one of the UK’s largest fashion showcases for emerging and established design talent.


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